The idea of the attention economy is not new. “What information consumes is rather obvious: it consumes the attention of its recipients,” Herbert Simon, a noted economist, wrote in 1971. A “wealth of information,” he added, “creates a poverty of attention.”
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Interface designers, app-makers and social-media firms employ armies of designers to keep people coming back, according to Tristan Harris, another ex-Googler and co-founder of an advocacy group called “Time Well Spent”. Notifications signalling new followers or new e-mails beg to be tapped on. The now ubiquitous “pull-to-refresh” feature, which lets users check for new content, has turned smartphones into slot machines.
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The population of America farts about 3m times a minute. It likes things on Facebook about 4m times a minute.
How the world was trolled — na Economist desta semana.
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