Frock consciousness

Virginia Woolf na Vogue.

My thoughts about women and their clothes, how they wear them and also how they write about them, led me to Virginia Woolf and the term she coined: ‘frock consciousness’. On 6 January 1925, at the beginning of her diary for that year, she wrote: ‘I want to begin to describe my own sex.’ That thought recurs in the diary as the months go on and it is cast, increasingly, in terms of clothes. ‘My love of clothes interests me profoundly,’ she wrote. ‘Only it is not love; and what it is I must discover.’ This was the year Woolf published Mrs Dalloway, which brought her to literary prominence; the previous year she had sat for her photograph in Vogue. For that she chose to wear a dress of her mother’s, which was too big for her and long out of fashion. To plant it in the most famous fashion magazine in Europe was to make a statement, however ambiguous. And the experience of the sitting prompted a further thought: ‘My present reflection is that people have any number of states of consciousness: & I should like to investigate the party consciousness, the frock consciousness etc. These states are very difficult … I’m always coming back to it … Still I cannot get at what I mean.’

Rosemary Hill, What does she think she looks like?